EL PILAR FUNDAMENTAL PARA ESTRATEGIAS EFECTIVAS
Hay un principio fundamental en el ámbito del mercadeo y las relaciones publicas que nunca puede pasar de moda: conocer a tu público objetivo. Ya sea que estés promocionando un producto, un servicio o simplemente intentando aumentar la visibilidad de tu marca, comprender a quién te diriges es esencial para el éxito.
¿Por qué es tan importante ...
LA IMPORTANCIA DE LAS RELACIONES PÚBLICAS INTERNAS
Nos encontramos en un mundo empresarial complejo y dinámico, donde la competencia es feroz y las expectativas de los empleados son cada vez más altas. Por tal razón, las relaciones públicas internas son un elemento crucial para el éxito organizacional. Sin embargo, en la búsqueda de la excelencia y la productividad, las empresas deben reconocer y priorizar ...
Cómo fomentar la comunicación interna efectiva en equipos remotos.
En un mundo en el que las tendencias laborales han cambiado drásticamente y el trabajo remoto se ha vuelto cada vez más común en las empresas. Es importante mantener técnicas que permitan mantener una comunicación efectiva entre los miembros del equipo. Esto debido a que, a pesar de que el trabajo remoto ofrece una gran variedad ...
No Image? No Problem.
When working with the production of Bienvenidos Magazine, we had the very special request of creating a full-page ad for the Holiday Inn Hotels in Puerto Rico. However, after days of searching for the very specific request of the client—the pictures in their minds were nowhere to be found!
What did we do? We executed our Adobe ...
Boreal: Innovation With A Purpose
A brief insight on how we've managed to execute an all-around strategy that encompasses: Business Development, Marketing, and Design.
CONTEXTWe were honored to be part of the first ever project in Puerto Rico dedicated to make scalp cooling treatment, a system meant to minimize hair loss and promote hair growth in people going through chemotherapy, available and ...
Atabey coffee
For 'Atabey Coffee,' it all started a few years ago on a night of 'creating because I need to create' (artists and musicians will understand this feeling) with a doodle in Procreate.
It all started with some random sketches one night. (circa 2021)
Two years later (after that night), I found myself drinking Starbucks coffee, looked at the ...
Operation Name: “Building Blocks”
First Class Services (FCS) had failed to market MSC Cruises in Puerto Rico in a way that resonated with the local market, so they called us.
BACKGROUNDFirst Class Services is a local GSA with over 30 years of experience in providing the latest travel products and services to travel agencies in Puerto Rico. However, they were having ...
Los Monkeys Chocolate Banana Beer
Los Monkeys Chocolate-Banana Beer was an invention started by Frank to test our skills in illustration, branding, marketing strategy, and creative advertising.
We went through the process of creating every single packaging detail that a real brand could need.
For this product, we launched a regional campaign consisting of Facebook videos, Instagram reels, and eye-catching images on ...
The Strategic Investment: Unraveling the Importance of Marketing
Imagine running a Formula 1 race team with a world-class car and driver, but without the pit crew, fuel, and strategic planning.
You have the power and potential, but can you consistently win races?
This is the reality for businesses that undervalue the role of marketing. While the product or service may be top-notch, without the fuel of ...
It’s not just a Logo: The Importance of Your Branding
When you think about your favorite brands, what comes to mind?
Is it just their products, or is it something more?
Something that makes you feel connected, understood, or even inspired?
That 'something more' is their branding.
Branding is the art of shaping perceptions. It's not just about having a memorable logo or a catchy tagline. It's about creating a ...
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