Founded in the challenging year of 2021 by young entrepreneurs Xamara Binet and Francisco Pagán, BMG has rapidly scaled its operations, acquiring a dozen clients within just months of securing its first retainer client. Our growth rate speaks for itself, and our strategic partnerships, like the one with Multiplica.
BMG is an ambitious, Puerto Rico-based agency with a strong footing in marketing, media, and design. We are repositioning ourselves as an integrated solutions provider for mid to large-sized companies, offering comprehensive, end-to-end services aimed at driving business growth.
Unlike other agencies, our key value proposition lies in executing strategies, not just consulting. This unique approach sets us apart from our competitors and has been instrumental in building a dynamic, result-driven organization.
BMG is predominantly a woman-run business, empowering female leadership in a traditionally male-dominated industry.
Based in Mayaguez, Puerto Rico, we have a unique vantage point that allows us to understand and cater to markets often overlooked by metro-based agencies. This gives us a wider range of market coverage and a deeper understanding of consumer behavior in these areas.
Our unique blend of analytical focus and creative thinking has led us to important milestones in record time. We’re not another marketing agency; we’re a team of strategists, creators, and developers committed to bringing innovative solutions to the Puerto Rican market.
MANAGING PARTNER, MARKETING STRATEGIST
MANAGING PARTNER, CREATIVE DIRECTOR
LEAD WEB DEVELOPER
ADMINISTRATIVE ASSISTANT
SOCIAL MEDIA MANAGER
BUSINESS DEVELOPMENT CONSULTANT
LICENSED PUBLIC RELATIONS SPECIALIST
She is not your typical marketing strategist. As the Managing Partner at BMG, she brings a unique blend of analytical rigor and creative insight to the table. Working closely with clients, she defines KPIs and crafts actionable plans that are not just data-driven but also deeply resonant with target audiences.
She leads negotiations with clients, forms strategic alliances, and oversees advertising media partnerships, ensuring that each campaign is a holistic success.
Her educational journey is a testament to her multifaceted approach. Xamara began her academic career in Theoretical Physics at the University of Puerto Rico, Mayagüez Campus (UPR-RUM). After conducting research at CERN, she realized her true calling lay at the intersection of science and art. She pivoted to the Department of Humanities, earning a Bachelor of Arts in 2020. This unique blend of STEM and Arts education has shaped her philosophy that successful marketing strategies require both analytical precision and creative flair.
Xamara’s professional experience further enriches her skill set. She has served as a Marketing Research Analyst at LAC Healthcare Solutions in Virginia, USA, and managed media at GFR Media (El Nuevo Día and Primera Hora). These roles have equipped her with a deep understanding of market dynamics and media landscapes, making her an invaluable asset to BMG and its clients.
As the Creative Director and Managing Partner at BMG, he is the driving force behind the agency’s innovative campaigns and operational excellence. With a keen eye for detail and a knack for creative storytelling, he collaborates closely with the web developer and graphic designer to bring each campaign’s creative vision to life.
But Frank’s expertise extends beyond the creative realm. As a Commander in the Puerto Rico National Guard, holding the rank of First Lieutenant and directing the 1013 EN CO (Engineering), he has honed invaluable skills in logistics, management, and strategic planning. This military background equips him with a unique perspective on operational efficiency and crisis management, making him an asset in navigating the complexities of today’s fast-paced marketing landscape.
A proud graduate of the University of Puerto Rico, Mayagüez Campus (UPR-RUM), Frank earned his Bachelor of Arts in 2018. His multidisciplinary education and diverse experiences make him a versatile leader, capable of steering BMG towards new heights of success.
